December 1st was the launch of our new holiday fundraising campaign, “YESS is Home for the Holidays.” As this is my first message as Executive Director, I thought I would explain the rationale behind our new campaign.
Winter can be a brutal and unforgiving season in Edmonton. For most of us, the holiday season offers some light, love, and connection during the coldest, darkest months. For YESS kids, this season emphasizes what they don’t have: a home. A home is not just the shelter and basic needs a house provides—a home is full of warmth and love and family. For youth experiencing homelessness and difficult realities, YESS is home in every sense of the word.
The purpose of the #YESSishome campaign is to bring awareness to the intangible and most necessary component of YESS: our staff. Much of our fundraising goes to pay for staff salaries—a cost that is less tangible, but definitely the most impactful. It is YESS staff who provide the warmth, love, connection, and safety of home.
It is our front-line staff who might identify a potential suicide risk and work to create a support plan. They are the ones teaching youth how to cook a healthy meal, do laundry, and buy groceries on a budget. They are the ones giving First Aid and CPR in emergency circumstances. They give hugs, model respectful relationships, teach cleanliness and personal hygiene, and share dating and life advice. During the holiday season, they are the ones planning and creating experiences like dinners and sleepovers and gift openings to create celebrations and fun that we take for granted. And before they do all of this, they work to build trust with kids who have experienced high levels of trauma.
So, our campaign is simple. For YESS youth, YESS is home for the holidays. Help us keep our home full of the family that helps youth from difficult realities heal and move into sustained, healthy independence. Help us continue to make YESS home the whole year round.
Make YESS home for the holidays and all year round with your donation at YESS.org/YESSishome.